The wide diversity of opportunities available to young people through apprenticeships is being highlighted this week.

National Apprenticeships Week (February 8 – 14) has a theme of Build the Future this year and is focusing on how individuals and employers can benefit from the scheme.

Brighter Futures for Children’s (BFfC) Elevate career service is supporting the annual campaign by promoting the apprenticeship opportunities available to young people in Reading.

Businesses use apprenticeships to fill skills gaps, upskill and revitalise their workforce and young people on the scheme can benefit from increased confidence, skills, knowledge and career progression.

Elevate has a Jobs Board on the Young People Zone on the BFfC’s website (  which is updated regularly. This week there are additional apprenticeship opportunities which range from digital marketing to hairdressing and from childcare to logistics.

Prof Dr Kate Reynolds, Director of Education at BFfC, said: “Apprenticeships offer a great opportunity for young people in a job market which has been seriously affected by the COVID-19 pandemic.

“There are openings available in a huge range of different fields in Reading and our expert career coaches at Elevate can offer friendly advice to young people looking for work or training opportunities.

“As well as the Job Boards on the Elevate webpage, there is an online chat facility or you can call the team on 07929 178133.”