Brighter Futures for Children’s (BFfC) mascot is the face of a brand-new poster campaign, aimed at improving communication, independence and behaviour messaging at children’s centres and nurseries.
Freddie Future, a firefly who powers up his tail to light the way to a brighter future for Reading’s children, originally launched in a story about fostering for children aged 5-7.
In a new campaign, Freddie features on a series of comic book-inspired posters to share key messaging around getting ready for nursery or school independently; using the toilet and washing your hands; limiting pushchair use to avoid ‘buggy back’; and playing nicely with others, a message that kickstarted the campaign on International Day of Play in June.
Along with the messages for young children, a reminder for parents to hold conversations instead of their mobile phones is the focus of one poster going up later this year.
Maria Young, Director of Family Help & Safeguarding, said: “Communicating so many important messages to our children can be challenging, but this campaign is an innovative example of using our mascot to speak directly to those attending our children’s centres and nurseries.
“Freddie Future is a symbol of what we’re all working hard to do at Brighter Futures for Children, so he’s perfectly placed to front our fantastic campaign.”
Posters are now up in our children’s centres ahead of the busy summer holiday period. To find out more about what activities are on during the holidays and catch a glimpse of Freddie himself, visit our children’s centres webpage.
Notes to editor
Freddie Future is the mascot of Brighter Futures for Children and full details can be found on the BFfC website.
